HighRankings.com was a search engine optimization (SEO) consulting and training company based in Boston, Massachusetts. In an online world where people will do almost anything to rank high on search engines, High Rankings made a simple promise to its clients: “We use only legitimate, honest methods to get you in the top listings under the most relevant keywords for your pages” (Source).
After publishing for about 20 years, HighRankings.com went offline. What happened to a firm that once claimed to have “grown to be one of the pre-eminent SEO companies in the United States?” (Source). We took some time to unravel this mystery, and we identify eight of the most important and influential articles that Whalen’s site ever published.